Managing Director/ Chief Editor
Ms Wee Hui Bieh, AFMSA
Ms Wee Hui Bieh, AFMSA is a veteran in promotion and PR consultancy in higher education, science, innovation and technopreneurship, with extensive experience and networks at the national and international levels in these sectors over a span of 30 years. She is a strategic planner and executor of programmes in these fields with a special ability to integrate national and international interests with grassroots interests, serving as a dynamic and innovative communicator, promoter and marketer.
In her work, she works closely with higher education institutions, scientific and innovation related associations, R & D institutions, the media, youth groups as well as chambers of commerce, and government departments and agencies at national and international levels.
She is an entrepreneur, a journalist, an academician and a diplomat, all rolled into one, with a keen interest in studying people and organizations with the aim of forging mutual understanding and collaboration among them..
She graduated from University of Malaya with a Bachelor of Science with Education degree in 1982 and began her career as a science teacher. In 1989, she moved on to be a social entrepreneur, running career guidance and language learning columns/programmes in the print and broadcast media, publishing higher education and career guidebooks and science publications for business sector as well as organizing invention fairs and technopreneurship development programs and education seminars and exhibitions, having played a pioneering role in many of these activities.
Among others, she pioneered the first career guidance guidebook and first career guidance column in the press in Malaysia in 1985 and the first invention fair in Malaysia in 1989.
She is trilingual – she writes, publishes and organises activities in English, Chinese and Malay languages and has been known for her ingenuity, resourcefulness and creativity in execution.
Presently, she also provides digital marketing services – online advertising, email marketing, social media marketing as well as printed media promotion
Some of her major accomplishments include:
- In 1991, she was invited by UNESCO and Malaysian Institute of Chemistry to publish a Technical & Vocational Education in Malaysia Guidebook in Malay language in conjunction with the 2nd International Symposium on Technician Education for Research and Development held in Kuala Lumpur.
- The Technopreneurship & Innovation Development programme for Young Intellectuals initiated by her in 2005, bringing together a diverse group comprising German/EU chambers in Malaysia, local and foreign universities, scientific / technological and innovation – based associations as well as youth organisations and government technopreneurship development centres. was recognised as the ASEAN-EU Year of Science, Technology & Innovation Activity in 2012 by the EU.
- In 2007, she was recognized for her innovation in designing a Motivation & Career Guidance Camp for rural youth who were not academically-inclined and was awarded the InnoFund by Malaysian Ministry of Science, Technology and Innovation (MOSTI) to implement it.
- In 2016, the Science Career Asia online platform initiated by her won a prize at the National Blue Ocean Strategy Competition (Social Entrepreneur Category) organised by the Malaysian Ministry of Finance.