To be the Trusted Guide and Leader in Career Guidance for Youths and Students in Malaysia and the region.


  1. To provide accurate and up-to-date information and guidance to Youth and Students to pursue quality Higher Education and Technical & Vocational Education & Training.
  2. To research and explore affordable routes of Higher Education and Technical & Vocational Education & Training for Youths and Students from lower socio-economic and underprivileged background.
  3. To nurture youth entrepreneurship and empower them to form R & D and business partnership and networks for their business development.
  4. To serve as a bridging medium for Academia and Industry.


Tan Sri Dato’ Seri Dr. Salleh Bin Mohd Nor, FASc

Tan Sri Dr Salleh is a renown scientist of Malaysia and the region with a special flair and interest to communicate with youth and students.

He has spent most of his professional life in advocating and protecting nature and natural resources in Malaysia – both in his previous public role as the Director-General of Forest Research Institute Malaysia (FRIM) as well as in his personal capacity as the president of the largest Malaysian environmental Non-Governmental Organisation, the Malaysian Nature Society (MNS) of which he was president for 30 years.

Tan Sri Dr Salleh received the Colombo Plan Scholarship to study Forestry in Adelaide from 1961-1962, and later at the Australian Forestry School (AFS), Canberra, from which he graduated with a BSc (Forestry) from Adelaide University and a Diploma of Forestry from AFS.

On returning to Malaysia, he undertook forest resources inventory for the Forest Resources Reconnaissance Survey (FRRS), spending months in field work in the forest, undertaking forest inventory which formed the foundation for the national land use planning for the country. He then took-up a course on Forest Photo-Interpretation at the International Institute for Aerial Survey and Earth Sciences (ITC) in Delft, the Netherlands. Tan Sri Salleh was then awarded a United Nations Development Programme (UNDP) to study for his MSc and followed by a Federal Government scholarship to study for his PhD at Michigan State University.

Tan Sri Dr Salleh was involved with numerous international organisations in his effort to work towards addressing rising environmental concerns. He was elected President of the International Union of Forest Research Organizations (IUFRO), the first person from outside Europe and America in 100 years history of IUFRO. He was a member of the inaugural Malaysian Human Rights Commission (SUHAKAM), former Chairman of the Board of Trustees of Kolej Universiti Terengganu(KUT) now known as Universiti Malaysia Terengganu (UMT), Inaugural Chairman of Malaysian Bio-Industry Organization (MBIO), and Inaugural Fellow, past Vice President, former Secretary-General and Council member of the Academy of Sciences Malaysia (ASM). He is now a Senior Fellow of ASM.

Tan Sri Salleh is also the Immediate Past President of Malaysian Scientific Association (MSA) where he championed the development of public understanding of science & technology programmes – bringing scientists to rural areas to create interest in science and technology and to enhance awareness in environmental issues.

Wee Hui Bieh, AFMSA FOUNDERManaging Director/ Chief Editor

Ms Wee Hui Bieh, AFMSA

Ms Wee Hui Bieh, AFMSA is a veteran in promotion and PR consultancy in higher education, science, innovation and technopreneurship, with extensive experience and networks at the national and international levels in these sectors over a span of 30 years.  She is a strategic planner and executor of programmes in these fields with a special ability to integrate national and international interests with grassroots interests, serving as a dynamic and innovative communicator, promoter and marketer.

In her work, she works closely with higher education institutions, scientific and innovation related associations, R & D institutions, the media, youth groups as well as chambers of commerce, and government departments and agencies at national and international levels.

She is an entrepreneur, a journalist, an academician and a diplomat, all rolled into one, with a keen interest in studying people and organizations with the aim of forging mutual understanding and collaboration among them..

She graduated from University of Malaya with a Bachelor of Science with Education degree in 1982 and began her career as a science teacher. In 1989, she moved on to be a social entrepreneur, running career guidance and language learning columns/programmes in the print and broadcast media, publishing higher education and career guidebooks and science publications for business sector as well as organizing invention fairs and technopreneurship development programs and education seminars and exhibitions, having played a pioneering role in many of these activities.

Among others, she pioneered the first career guidance guidebook and first career guidance column in the press in Malaysia in 1985 and the first invention fair in Malaysia in 1989.

She is trilingual – she writes, publishes and organises activities in English, Chinese and Malay languages and has been known for her ingenuity, resourcefulness and creativity in execution.

Presently, she also provides digital marketing services – online advertising, email marketing, social media marketing as well as printed media promotion

Some of her major accomplishments include:

  • In 1991, she was invited by UNESCO and Malaysian Institute of Chemistry to publish a Technical & Vocational Education in Malaysia Guidebook in Malay language in conjunction with the 2nd International Symposium on Technician Education for Research and Development held in Kuala Lumpur.
  • The Technopreneurship & Innovation Development programme for Young Intellectuals initiated by her in 2005, bringing together a diverse group comprising German/EU chambers in Malaysia, local and foreign universities, scientific / technological and innovation – based associations as well as youth organisations and government technopreneurship development centres. was recognised as the ASEAN-EU Year of Science, Technology & Innovation Activity in 2012 by the EU.
  • In 2007, she was recognized for her innovation in designing a Motivation & Career Guidance Camp for rural youth who were not academically-inclined and was awarded the InnoFund by Malaysian Ministry of Science, Technology and Innovation (MOSTI) to implement it.
  • In 2016, the Science Career Asia online platform initiated by her won a prize at the National Blue Ocean Strategy Competition (Social Entrepreneur Category) organised by the Malaysian Ministry of Finance.

Web Master

Rita Murni Zainal Abidin

Rita Murni graduated from Northern Arizona University with a BSc in Computer Information System.

She has been a leading IT Consultancy for  7 years, focusing on web base application solutions especially customized software application to suit customer needs and has led product development team catering to local and international markets.

Among the corporations she has served include Malaysian Digital Economy Corporation (MDEC), National Registration Department, and International Council for SMEs and Entrepreneurship (ICSMEE).

Web Developer

Fakhrul Fiqri Zakaria

Fiqri Zakaria is an IT consultant with over 7 year experience. He is IT savvy  with special abilities to liaise with and advise clients and provide business solutions in web development and related marketing and training services.

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